At the 1871 FinTech Innovation Summit, Habits was honored to be selected as the winner of the 2025 "People's Choice" Award. The recognition, voted on by over 400 industry leaders and fintech professionals, reflects the platform's impact on how financial advisors connect with and serve clients.
What the award means
The 1871 People's Choice Award is unique because it's not voted by a judging panel - it's voted by the community itself. Over 400 fintech professionals, investors, entrepreneurs, and industry leaders cast their votes for the fintech company they believe is making the most meaningful innovation in the space.
That people across the fintech ecosystem chose Habits speaks to the universal recognition that the way advisors and clients connect needs to change. It validates not just our product, but the problem we're solving.
“This award belongs to our community - the advisors who trusted us, the clients who believed in the platform, and the team that's building it every day. We're grateful and energized to keep pushing forward.”
Jack Boudreau, CEO & Co-Founder, HabitsA moment of momentum
Back-to-back awards from Morningstar and 1871 - two of the most respected voices in financial innovation - mark an important moment for Habits. We're validating that the platform is solving a real problem, and the market is recognizing it.
But awards are milestones, not destinations. They're motivation to continue building, improving, and serving the advisors and clients who depend on Habits to make better connections.
Thank you to 1871, to our community, and to everyone who believes in what we're building. Learn more at Habits for Advisors.